Sales acceleration through social media engagement
i am real is a concern of BanglaDutch Developments Ltd. and their unconventional juice is 100% pure. It’s a premium product with an average price of BDT 75 to 95 per bottle. But nobody knew about them, it was available in selective stores and digital was their exclusive marketing channel. Challenge was to increase brand awareness and sell juice!
We started off by creating contents on Facebook, Twitter and Google Plus. Later on we created an interactive platform (bottleoffun.com) from where people could learn about and order i am real juice with free home delivery. We built an Android app to keep loyal fans up to date with original and curated contents on healthy living and locate nearest stores which sold i am real juice.
Posts from i am real Facebook page is boosted to juice fans, homemakers, expats in Dhaka and people who care about a healthy lifestyle. The campaign drove organic traffic from Facebook, Twitter, and Google+.
We created fun and engaging contents. The copies were witty, the visuals were fresh and colorful; keeping in mind the personality of i am real. Product contents promoted deals and offers with clear Call To Actions. Engagement contents were spontaneous; covering special events — some went viral. Curated links were posted to add value to a healthy lifestyle of our audience.
We built a Facebook community of 80K juice lovers, drove in-store sales and received regular orders through bottleoffun.com and phone calls. Most importantly, people love i am real contents; few of them go viral every now and then. Also, we’ve helped build awareness about the brand among expats and upper class living in Dhaka.