Twitter is the world’s largest micro-blogging site: The kind I call ‘Truly Social’. It is one of the 10 most visited websites with 200 million active users. If you want to take your business local, mobile and social, Twitter is the place to start!
Compared to Facebook, Twitter can help your business tap into a huge pool of potential customers. You may only have 100 followers, but your tweets (updates) can reach thousands of people organically if they are relevant to your audience and you are using the right hashtags.
For a business, this means, using the right keyword could help you reach your ideal audience; i.e. people who are already looking for the value your business has to offer. This process enables your business to drive high quality traffic to your website, increase conversion rates and build customer lists.
Unlike Facebook, your followers on Twitter are not centered around your family, friends and colleagues. In Twitter, following develops around common interests. Therefore, if your business shares valuable and relevant content consistently, your community will grow with alignment to your business’ value proposition.