Digital Branding With Instagram Stories
Managing your brand’s social media strategy can feel intimidating, especially when trends, features, and audiences are constantly changing. As consumers expect more authentic, relevant, and engaging content, your brand needs to be ready to deliver. Take your brand to the next level with one of social media’s hottest evolutions: Instagram Stories.
Instagram launched Stories in August 2016, and the feature spread like wildfire. Instagram Stories is a feature that lets users post photos and videos that disappear in 24 hours. Your brand can use Instagram Stories as an easy and engaging way to connect with your audiences while building brand awareness, credibility, and ROI.
Instagram Stories offer social marketers a great opportunity to reach a higher number of people by taking advantage of one of the fastest-growing social networks. Instagram has reported that Stories have encouraged users to stay on the platform longer and visit it more frequently.
Instagram Story is a perfect fit for building buzz around a brand or product. However, you do not have to limit yourself to brand-new item launches. You can also use Stories to build anticipation for new content. It is an awesome way to take your followers behind the camera, and provide sneak peeks of what’s coming. Give them a trip to your set, let them see some changes that will be made on your website or help them to know your about your office or team. These little glances not just build a relationship, they assist to spread your campaigns and boost your brand.
Outlined below are ways you can use Instagram Stories to build and skyrocket your brand in this newly, highly engaged platform.
Adding a poll to your Instagram Story is a great way to encourage engagement while gathering information directly from your audience. For example: Not sure what your audience is most interested in? Ask! Audience members’ answers allow your brand to tailor content based on responses. It’s easy participation from your audience and quick results for you.
Carry out minimal sales and also pre-sales
An additional extraordinary means utilizing Instagram story to run minimal edition to the sale of a selection of products.
This sales format works because of the 24-hour countdown. Stories only last 24 hours. This gives you an opportunity to temporarily provide specials and discounts with expiring keywords and promo codes while encouraging the audience to share the Story because of the urgency.
Exactly how do you take care of each and every single day in your organization?
What type of people is behind the important things you believe?
What type of offices do you operate in?
What kind of food do you have in your snack bar?
These could be straightforward concerns, yet responding to them does something extraordinary: it makes your brand name more “human”. Instagram Story is perfect for sharing these “behind the scenes” tales. Rather than carefully adding marketing stories to your network, use stories to share a typical day in your service.
Develop & Share Special Content
You can trigger Instagram Stories to award your most committed fans with unique content. Share content which is not presented in any other social profile. It will be available for only 1 Day as well as visible just to people who follow your brand on Instagram. The stories provide you the opportunity to not just generate unique material for your Instagram, you can additionally save it for later and use it on topics like #ThrowbackThursday or “In Case You Missed It …” and those blog posts give away to your followers a glance of what they’ve just missed out on and provides them the cause to follow you on that particular platform.
Obtain feedback from customers
What sort of stories should you share?
What should you focus on your social media updates?
What kind of photos or video clips your fans prefer to see in their feeds?
The best people to answer these questions are your followers. You can cleverly ask your followers to provide feedback on your stories.
Remind customers of various other events, applications, and pages
Do you have a new app, sale or ongoing contest?
Instagram Stories is just the right platform for promoting them.
Shock your followers with stunning photos as well as videos, then ask to participate in a survey. This places the study in context and gives followers the incentive to share their preferred attributes.
Take Advantage of Story Editing Tools & Experiment with Your Content
Emojis, text, finger painting – can help you experiment with new content formats and styles. You have enough opportunities to be creative with these new editing tools. And since there is no pressure to “refine” the updates, you can experiment with more risky, narration angles.
Want to keep a story you created? Save successful Instagram Stories by making them a Highlight! Creating thematic highlights with branded cover images keeps users engaged and enables your audience to view or review content others have enjoyed.
In short, Instagram Stories are an excellent way to share a lot more content with your target market without killing your feed. Brands, as well as businesses, can benefit by adding wonderful content, and this can open up doors as well as links to develop even more trust with your target market, enhance contests and projects and also result in even more interaction.
About WebAble Digital
WebAble Digital is a top digital marketing agency with operations in Bangladesh and Singapore. WebAble’s 75-member team helps brands and nonprofits to engage with their audience in the right place, at the right time, and in the right context using actionable analytics and scroll-stopping creatives. WebAble has turned 5 this year, see our best work.
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