When Facebook first launched, nobody expected them to become such a massive platform. After 10 glorious years, Facebook is home to 1.35 billion monthly active users – A gold mine for businesses. It’s a treasure trove where you know who exactly your customers are and what they like. You know what they want to see, what they do not, and you can reach out to them with your offerings. This is not just true for Facebook; it applies to most of the other social platforms out there.
For many, it will come as a big surprise to know that the popular Chinese messenger, QQ, is the second largest platform after Facebook with 829 million active users. Launched in 1999, QQ saw a huge rise in its popularity when it optimized for iOS and Android in 2013. Next in line, again, is another Chinese social network QZone, which holds an impressive 629 million active users. This site, which is now nearing a decade of its launch, lets its users write blogs, maintain diaries, and share music, videos and photos. The total users of QQ and Qzone in China is actually higher than those of the global platforms such as Whatsapp (600m), Facebook Messenger (500m), and WeChat (468m).
If you stop to think about it, there are 7.28 billion people in the world right now, 3.02 billion are active internet users, browsing on their phones, tablets or laptops at this very minute. Two-thirds (2.05 billion) of the internet users are on social media. The primary concern of digital marketers is nevertheless always pivoted to the numbers. Working with the right numbers and having specific business goals will help them get the best out of their bucks and improve their bottom lines.
Mobile is playing a vital role in the digital revolution. Among the total 3.63 billion mobile users worldwide, almost 45% (1.64 billion) access social media from their mobile devices – a number that is increasing very fast. It’s extremely important for brands to ensure their content and platforms are accessible on mobile. At WebAble, we do all that and more. We take into account all the necessary statistics and the seemingly trivial factors to sum it all up, and only then do we move on to building strategies for our clients to make their marketing more intelligent.
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