The 10th edition of the Best Brand Award by Bangladesh Brand Forum (BBF) took place on the 8th of December 2018, in collaboration with its research partner Nielsen Bangladesh, to inspire and celebrate the most loved brands of Bangladesh. These 100 Best Brands in Bangladesh were selected based on extensive consumer research carried out country-wide.

SEE ALSO: Top 15 Brands of 2018 in Bangladesh

Research Methodology

The data collection method was completely quantitative, where a total of 4000 face-to-face Pen and Paper Interviews (PAPI) were conducted among an equal percentage of males and females in eight divisions of Bangladesh, covering both urban and rural areas.

Two key considerations determined the approach of the research:

  1. In-category Evaluation based on Nielsen’s proprietary Brand Equity Index (Winning BrandsTM), consisting of Brand Salience, Consideration, Preference (Favorite Brand), Recommendation, Willingness to pay Price Premium, Emotion, Brand fit, Relevance measured and weighted by MOUB (Most Often Used Brand), and Brand Repertoire; and
  2. Cross-category Harmonization with a multiplicative model to harmonize across categories on category-relevant parameters – Category Involvement, Role of Branding in that category.

The overall countrywide brand ethos was captured through this in-category and across-category comparative context to do the ranking of the top brands.

Best Brands in Bangladesh – 2018 [Infographic]

Category Winners of the Best Brand Award