I know you have put in a lot of time and resources in building your fan base on Facebook, but it’s the time your LIKES get trimmed. Facebook recently announced that they will remove memorialized and voluntarily deactivated accounts from pages to reflect active user count and show accurate audience insights.

[Check out: 25 Facebook Marketing Facts]

Facebook believes removing inactive accounts from page audiences will give businesses a more realistic picture of their fan-base and help them identify active followers. Post likes and comments from deactivated accounts will also be removed to remain consistent with the new policy. Facebook stated in a blog post:

“Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.”

While Facebook didn’t mention fake accounts, we believe this is a strategic move to double down on Likes Farming prevalent widely across Bangladesh, Pakistan, Egypt, Turkey, etc. The dip is going to be very significant if you have been buying likes! We think it’s a great move to make pages more authentic and will restore Facebook’s integrity as a marketing platform that drives genuine customer engagement.

[Find out about Latest Changes In Facebook Marketers Need To Know About]

Do you think removing inactive followers is good for brands? Comment below to share your views!