While Facebook is leading the way in social media, LinkedIn has been working away slowly to carve its position as a leading professional networking platform. The trend is similar in Bangladesh. Bangladeshi individuals and businesses, young and old, have been using LinkedIn for jobs, recruitment, and building networks. However, LinkedIn offers much more! It's a content publishing platform that allows you to be an Influencer and read what other industry influencers have to say. LinkedIn's acquisition of Pulse has taken professional content consumption to the next level with the scope of detailed customization and mobile app. Also, LinkedIn has recently become a social selling platform that enables you to focus on the right prospects, stay informed with great insights, and build trusted relationships to land that important client. You can check out the LinkedIn Sales Navigator and take a free trial run for a month. LinkedIn is also a great B2B marketing platform that allows you to target professionals by industry, seniority, size of the company, and many other useful breakdowns. The infographic below illustrates Bangladeshi users on LinkedIn and the scope of targeting for B2B marketing.

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