Customer Service is an area often neglected by managers in emerging markets like Bangladesh. Oftentimes businesses are just happy to sell a product or service, and similarly, customers are just happy, being able to buy a product. Because there’s a gap in the understanding of what customer service really is, businesses are missing out on winning back old customers and getting recommendations from existing customers. Managing your customers and keeping them satisfied means good for your business. Not only are you going to get repeat customers, but you’ll also get recommendations from word of mouth. In today’s era, you need to be on top of the game when it comes to Customer Service. Despite all the CRM software and training that companies invest in, it's always a boost for managers to spend time with experts who have mastered the art of Customer Service.

On 13th November 2015, Dhammika Kalapuge, Sri Lanka’s Most Celebrated Motivational Speaker and Trainer, will be in Dhaka doing a Day-Long Session on Customer Service Loyalty – Save the Date and Register Now! The biggest names in the Media: The Daily Star, Jamuna TV, and Radio Today have partnered with WebAble Digital to give you an opportunity you can’t miss. You can take part in this very Special Day Long Session on Service Mantras. Here’s why you should attend:

1. Room for Improvement, An Empty Space

In Bangladesh, there’s plenty of room for improvement in Customer Service. As a customer how many times have you lost your temper in the last month? How many times did you go back home with a smile on your face? Even though we claim to be one of the most Hospitable Nations in the world, we seriously lack knowledge and practice when it comes to dealing with customers. The problem has to do with the fact that Bangladeshi companies have forgotten about investing in keeping customers happy, we don’t invest in CRM software to keep their records, we don’t invest in training our customer service representatives. This event is an excellent opportunity to learn the secrets of Service Mantras and how you should invest your resources to make the most out of them.

2. Dhammika is a Veteran Trainer

Dhammika Kalapuge has trained professionals on Service Quality and Relationship Marketing in 4500 programs spanning 450 organizations around the world. Given his expertise in the subcontinent, Sri Lanka, to be precise, Dhammika’s inputs resonate with the kind of inputs we need to become better managers here in Bangladesh.

3. Big names talk Good about Dhammika

“An experience that we will remember for some time” – Chandrika Bandaranaike Kumaratunga, President of Sri Lanka

“Dhammika has the talent to put across very hilariously and very lightly some serious issues we are confronted with daily at our workplace, this gift of his should be admired” – Dileep Mudadeniya, Managing Director of Sri Lanka Tourism

“Dhammika’s input has been the Hallmark for Excellent Customer Service Delivery to this date in our organization. We value his contribution even today to pull us through our difficult times to be the best that we want to become.” – Rohan Rodrigo, Srilankan Airlines

“His style of presentation enthralled the participants and kept them focused on the program. I sincerely thank him for going beyond his call of assignment in training and imparting valuable knowledge to our staff.”–Surekha Alles, CEO, Allianz Insurance Lanka Ltd

“Our staff have mentioned that our program with him was one of the best programs which Sanofi Lanka Ltd has embarked” – Mario J Alphael, Country Manager, Sanofi Lanka Ltd

4. Shift to Digital

Foreign and local businesses are all starting to go digital with not only their digital marketing efforts but their CRM efforts as well. And in the digital age, we have direct conversations with customers in real-time. Bangladeshi managers have started to pick up digital marketing however when it comes to customer service in the digital age, there are many new things to be aware of. This Service Mantra Session will create a strong impact on how well we transform from traditional to digital customer relationship management and marketing.

Bottom line: The best time to think about your Client Servicing Strategy is now. You don’t know when will be the next time you’ll have a Client Service Maestro in town: Sign up for Dhammika’s event NOW!

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Rizwan Shamim is a Digital Account Executive at WebAble where he manages several top local and multinational brands. He is also passionate about startups & entrepreneurship. Before Webable, he worked at Startup Dhaka, HSBC, and the University of Lugano, Switzerland. Follow him on Twitter: @MDRIZS or check out his LinkedIn profile.