Digital Ads For Offline Offers

Binge Eid Shopping

Short & Sweet

Our campaign was to run for 3 weeks only. We wanted to make "bite-able" video content that was visually compelling to maximize purchases. We focused on communicating our core message with precision in only 10 seconds on Facebook & Instagram.

Conversions in seconds

Designing Thumb Stoppers

From small screens to big ones, we wanted to look great everywhere. So we created 6 ten-second short videos to appeal to the different customer segments.

Videos featured the offers using attention-grabbing techniques & visual cues such as color gradation & background tunes.

Elements
Animation
Branding

Steal The Show - Pulling Off A Heist

Banking Rebooted

Get Now! Think Later

To optimize our media placement, we geo-targeted customers who fell within the radius of the restaurants, shops, and other retailer partners.

We initially focused on the age group 18 - 44 but based on the results of our best performing ad-sets, we gradually narrowed the age group down to 25-34-year-olds.

We optimized to show our ads pre - Iftar (3:00 PM - 6:00 PM), post - Iftar (7:00 PM - 8:30 PM) and Seheri (10:00 PM - 12:00 AM).

93 crore

Total Revenue

2.3M

Reach

600K

Engagements

3.3M

Impressions

This campaign took place during a time crunch and under a lot of pressure; we could not take a chance, we could not go wrong. The composure and dedication of the team was commendable. I worked closely with team WebAble & the results were outstanding!

Zara Mahbub

Former, Head of Marketing, BRAC Bank