In April 2013, an industry that constitutes the backbone of our economy collapsed with the death of 1129 workers. In spite of Bangladesh being the third-largest garment producer in the world, we lost the edge in the global market.
Global search engine coverage of calamities like “Tazreen Fashions'' & “Rana Plaza” painted a very negative picture in spite of industry-wide efforts to ensure workers’ rights and safety.
To change this perception, we built credible content based on the real stories of real people thus moving audiences across the globe.
The Bangladesh RMG industry, a driving force of our economy, comprises 80% women. To highlight their impact, we created a short video OVC for Women's Day 2018.
This campaign was designed for Women's Day based on Shiuly'r Golpo (Shiuly's Story), based on a young girl who takes up the responsibility of sustaining her own family at the cost of her own dreams. This campaign aims to pay respect to women for their contribution at home & beyond.
This initiative, supported by C&A Foundation, was meant to change the way the world perceives garment workers. The apparel industry touches 150 million lives around the world, shaping livelihoods for marginalized workers & empowering communities.