Akij Particle Board Mills Limited, a concern of Akij Group works with a wide range of international standard particle boards complementing the imagination of contemporary architects, interior designers, and corporate clients.
Akij Boards dived into this industry with a promise of perfection for all the market stakeholders. However, as a new entrant into the industry, Akij Boards faced a positioning challenge to set their brand apart from competitors in an already saturated market.
We collaborated with Akij Board to launch their brand on digital platforms with effective strategic communications.
We created a thematic OVC featuring dreamers who work day in day out to get things done. Highlighting that doers are remembered not dreamers.
By optimizing for Facebook Watch, we maximized the organic reach of the video before going for paid advertising. Our targeting amplified the original audience to ensure the relevance of engagement.