The Facebook newsfeed algorithm is horribly complicated, which is why we created an infographic to help you visualize it. It starts off with the number of posts that are generated on an average person’s newsfeed and how the algorithm filters through those posts to decide on which ones to show you.

There are some specific factors that decide whether or not certain posts should be shown or not, and knowing these factors can help brands understand (or better yet, increase!) their organic reach on Facebook.